Starcom moots Scottish office

The Starcom MediaVest Group is looking at setting up in Scotland in order to service existing clients, including Scottish Power.

The group is understood to be considering opening a separate office or entering a joint venture with another specialist agency, such as Faulds Media.

Starcom Motive handles media for NatWest’s retail and corporate services, which is expected to come up for review following the acquisition of the National Westminster Bank by the Royal Bank of Scotland in March. Faulds Media holds RBS’ retail and corporate banking accounts.

It is understood SMG is not considering entering the market through acquisition at the moment.

Mark Cranmer, chief executive of Starcom MediaVest Group Europe, says: “I would not rule out Starcom MediaVest Group having a business interest in Scotland because it’s an exciting business area at the moment.”

Starcom Motive also handles the &£20m Scottish Power account. Sister agency MediaVest faces a review of its &£45m planning and buying account for Edinburgh-based Scottish Courage.

Any new Scottish office is likely to operate under the Starcom name, as Starcom and MediaVest operations are being merged in most markets outside the US and England. This follows Leo Burnett’s acquisition of MacManus Group last year and the formation of BCOM 3.

A move into the Scottish market would come hot on the heels of Carat, which bought Scottish agency Feather Brooksbank in November in a reported &£7.5m deal.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here