Stay global to reap rewards

The article “WPP’s valuation destiny to be determined in the US” (MW July 20), which said “British enterprises that have gone global are pushed up the UK valuation scale by American investors” made interesting reading .

Since going public in 1995, the Mosaic Group has used its position as a Canadian-based marketing services company (trading on the Toronto Stock Exchange) to experience strong growth. Even before Cordiant recently acquired Lighthouse, Mosaic was the largest international, below-the-line, non-advert- ising agency aligned, marketing services group, with forecast revenues of about $575m (£383m) this year.

For the past four and a half years, we have been trading on the Toronto market with shares currently trading in the $17 to $18 (£11.30 to £12) mark. We also lay claim to being the ninth fastest growing company in Canada and the 100th largest company listed on the Toronto exchange. Through a successful acquisition programme, Mosaic has operations in Canada, the US and Europe.

Many marketing services companies may choose to adhere to the theory that March 2001 is the date by which to sell their business. The reality is that, in this new, global economy, we would be sensible to plan for continued expansion beyond that date, when quality management and client-centric execution will become even more important.

Mike Cottman

President and chief operating officer

Mosaic Group



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