TBWA GGT Direct scoops £3m Jersey tourism task

The Jersey Tourism Board has moved its account worth up to £3m into TBWA GGT Direct after seven years with Grey Advertising.

The Jersey Tourism Board has moved its account worth up to &£3m into TBWA GGT Direct after seven years with Grey Advertising.

Grey Advertising resigned from the account earlier this year leading to a three-way pitch between TBWA GGT Direct, Evans Hunt Scott and Craik Jones Watson Mitchell Voelkel.

A spokeswoman for Grey Advertising refused to say why it had not repitched for the account, saying it had decided to “resign after a long and healthy relationship with Jersey Tourism.”

The account was previously worth &£1.5m, but it is thought this figure doubled when it was decided to target countries other than the UK, such as France and Germany.

TBWA will be asked to devise a campaign aimed at encouraging first time visitors to the largest of the Channel Islands. In recent years, the strong pound and poor weather have been blamed for a fall in visitor numbers.

Jersey Tourism has been concentrating on developing sports and corporate tourism, as well as the island’s potential as a water-sport and sailing venue.

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