When patience pays handsomely

Some people will do anything for money, as Channel 4’s on-going saga of experimentation with the human psyche Big Brother proves.

But while Big Brother’s participants are fighting to curry favour with viewers to compete for £70,000, other guinea pigs are prepared to sign off a period in their lives for a lesser prize.

For example, five strangers were prepared to be holed up in an Ideal Home Show house and perform stunts to try to win £10,000 in the Housemates from Hell competition, run by Heart 106.2 radio station in June.

But the contestant most prepared to go furthest for the littlest is Jean Handsome, who must have the patience of a saint. For little did the 27-year-old care assistant from South Africa know that when she stepped into a Toyota Yaris with three other contestants – each armed only with a Siemens WAP mobile phone and a spending credit of £50 – she would have to make it her home for 105 hours in order to outlast the others and win the car. There’s commitment for you.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here