You’ll never put a better…

Country Life English Butter is bringing its Buttermen back to TV screens after a ten-year gap, to celebrate the company’s 30th anniversary. The campaign, which breaks on August 24 to back the launch of Country Life Spreadable, features the singing Butterman characters – whose original catchphrase was ‘You’ll never put a better bit of butter on your knife’ – and the voice of actor Richard Briers. The ads were created by The Arthur Pottersman Creative and Marketing Consultancy, with media through The Media Shop. MD Foods also has an animated butterman character in its Lurpak ads, which are created by BMP DDB.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here