BBC Worldwide chief quits for e-jobs launch

BBC Worldwide UK head of marketing Claire Potter is quitting to become director of Workthing.com, Guardian Media Group’s employment network.

Potter, previously head of marketing at Ladbroke Racing and a former marketer at Golden Wonder and Unilever, joined BBC Worldwide in January.

She will become director of marketing and product development at Workthing, reporting to managing director Andy Baker.

Reporting to Potter will be Niall Murdoch, head of marketing; Rebecca Fox, head of product development; Janice Chalmers, editor; and Tim Elkington, head of research.

Workthing is to launch next month and has appointed WCRS to handle its &£13m creative account. Walker Media won the media buying account, with planning through Michaelides & Bednash. Design agency Enterprise IG has worked on the brand identity.

Potter’s move follows the recent departure of BBC Worldwide’s business development director, Marie Oldham, who has joined Media Planning Group as a managing partner.

Potter, who reported to Oldham, worked across BBC Worldwide’s four publishing groups: Radio Times, arts and factual; sports, motoring and entertainment; lifestyle; and family.

Nicholas Brett, director of the Radio Times, arts and factual group, says: “Potter and Oldham will be replaced, but we are considering exactly how this should be done.”

BBC Worldwide UK is a division of BBC Worldwide, the commercial arm of the BBC. It has interests in magazine publishing, books, video, spoken word audio publishing, product licensing, and a UK TV joint venture with Flextech TV.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here