BBC Worldwide UK head of marketing Claire Potter is quitting to become director of Workthing.com, Guardian Media Group’s employment network.
Potter, previously head of marketing at Ladbroke Racing and a former marketer at Golden Wonder and Unilever, joined BBC Worldwide in January.
She will become director of marketing and product development at Workthing, reporting to managing director Andy Baker.
Reporting to Potter will be Niall Murdoch, head of marketing; Rebecca Fox, head of product development; Janice Chalmers, editor; and Tim Elkington, head of research.
Workthing is to launch next month and has appointed WCRS to handle its &£13m creative account. Walker Media won the media buying account, with planning through Michaelides & Bednash. Design agency Enterprise IG has worked on the brand identity.
Potter’s move follows the recent departure of BBC Worldwide’s business development director, Marie Oldham, who has joined Media Planning Group as a managing partner.
Potter, who reported to Oldham, worked across BBC Worldwide’s four publishing groups: Radio Times, arts and factual; sports, motoring and entertainment; lifestyle; and family.
Nicholas Brett, director of the Radio Times, arts and factual group, says: “Potter and Oldham will be replaced, but we are considering exactly how this should be done.”
BBC Worldwide UK is a division of BBC Worldwide, the commercial arm of the BBC. It has interests in magazine publishing, books, video, spoken word audio publishing, product licensing, and a UK TV joint venture with Flextech TV.