Emap Performance’s Big City Network is reviewing its &£3m advertising account, as the company seeks to promote a coherent brand for the eight variously named north England radio stations.
Creative advertising for the Big City Network has been carried out by Mother, the agency used by Emap’s other radio brands – Kiss and Magic.
Mother won the Big City account in June 1998. Media, through Rocket, is not believed to be affected by the review.
It is understood Big City Network brand director Cath Murphy is carrying out the review and is to consider pitches from other agencies. These include Edinburgh’s Faulds Advertising, London-based The Leith Agency and Manchester shop Cheetham Bell.
The Big City Network includes Piccadilly Key 103 FM in Manchester, 96.3 Aire FM in Leeds, Newcastle’s Metro FM and stations covering Sheffield, Stockton, Hull, Liverpool and Preston.
These provide a mix of pop and sports news for the 15- to 34-year-old market.
Emap Performance seeks to build a strong brand identity for the radio network to encourage advertisers’ spend across stations, and to develop consumer promotions and awareness.
The company is developing Internet sites covering the same metropolitan areas as the Big
City Network such as ClickManchester and YourLeeds as part of its cross-media strategy.