Creativity works for BMP DDB

Chris Powell never ceases in his tireless efforts to promote the institution dearest to his heart – New Labour. Er, sorry, I mean BMP DDB, the agency of which he is chairman.

The latest in a series of research projects from the modest and unassuming “world’s most creative advertising agency,” is a book called Creativity Works.

It features a bunch of movers and shakers discussing commercial creativity, including Granada Group chairman Gerry Robinson, Tesco supremo Terry Leahy and the ubiquitous Martha Lane Fox of

And guess who has written the foreword? One Gordon Brown, who knows a bit about creative mathematics. And guess which PR company is doing the promotion? None other than Hobsbawn Macaulay Communications, whose founding partner is Sarah Macaulay – now of course, Sarah Brown. How cosy!

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