Daewoo axes top post and divides role

Daewoo Cars has axed the position of marketing director and split the function between two people.

Dorian Leroy, who has been in charge of marketing for the past three years, has left the Korean car company without a job to go to.Alison Moran, who was head of PR at Daewoo, has become national communications manager. Her role has been expanded to include national communications – direct marketing, point of sale and national advertising.

Nigel Unwin, who was previously responsible for Daewoo’s special events, will now look after the company’s local outlet advertising. Daewoo does not operate a dealership system.

Both Moran and Unwin will report to Patrick Farrell, Daewoo’s operations director, who has overall responsibility for sales and marketing. Farrell was previously marketing director. He has been in the post since Daewoo launched in the UK in 1997.

A spokesman for Daewoo confirmed Leroy’s departure and added: “He was offered something else but declined to take a new position. He leaves the company by mutual consent.”

Daewoo, which was recently acquired by Ford, has a &£17m UK media spend. Duckworth Finn Grubb Walters has handled the advertising account since its UK launch. CIA Medianetwork buys Daewoo’s media.Potter: Leading role at Workthing

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here