Daewoo axes top post and divides role

Daewoo Cars has axed the position of marketing director and split the function between two people.

Dorian Leroy, who has been in charge of marketing for the past three years, has left the Korean car company without a job to go to.Alison Moran, who was head of PR at Daewoo, has become national communications manager. Her role has been expanded to include national communications – direct marketing, point of sale and national advertising.

Nigel Unwin, who was previously responsible for Daewoo’s special events, will now look after the company’s local outlet advertising. Daewoo does not operate a dealership system.

Both Moran and Unwin will report to Patrick Farrell, Daewoo’s operations director, who has overall responsibility for sales and marketing. Farrell was previously marketing director. He has been in the post since Daewoo launched in the UK in 1997.

A spokesman for Daewoo confirmed Leroy’s departure and added: “He was offered something else but declined to take a new position. He leaves the company by mutual consent.”

Daewoo, which was recently acquired by Ford, has a &£17m UK media spend. Duckworth Finn Grubb Walters has handled the advertising account since its UK launch. CIA Medianetwork buys Daewoo’s media.Potter: Leading role at Workthing

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