New Media is edited by Robert Dwek, dwek@journalist.co.uk
PlanitMedia.com, an Internet-based media research and planning system, has added data on newspapers, exhibitions, online advertising sites and outdoor advertising contacts from across Europe to its existing database of more than 40,000 business and consumer global magazines.
Learn how to leverage the creator economy and utilise user generated content for your online and offline marketing strategies.
From Pepsi’s decision to launch an innovation hub to Facebook’s data fine and brands threatening to pull spend from digital, catch up on all the marketing news this week.
The BBC’s marketing director Charlotte Lock offers an insight into what goes into a World Cup marketing campaign, and what was planned had England made it to the final.
Marketing has to fly the flag for the customer and make itself indispensable to the rest of the business so it is seen as more than just a cost centre, says Raoul Pinnell.
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