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PlanitMedia.com, an Internet-based media research and planning system, has added data on newspapers, exhibitions, online advertising sites and outdoor advertising contacts from across Europe to its existing database of more than 40,000 business and consumer global magazines.

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BBH appointment is ‘money well spent’ for BA – George

British Airways commercial director Martin George says that the appointment of Bartle Bogle Hegarty (BBH) to handle the airline’s &£60m global advertising business is “money well spent”. In an exclusive interview with Marketing Week, George says the agency had developed an excellent grasp of the airline’s business during the review process he oversaw. George adds […]

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