Coldseal, the replacement window, doors and conservatories company, has appointed Huet & Company to handle its &£5m advertising account.
The appointment comes a year and a half after Coldseal took its advertising in house. It previously used Team Saatchi and Zenith Media.
CIA Media Solutions has been appointed to handle the media planning and buying.
Manchester-based Huet & Company was appointed to the account without a pitch, after approaching the newly-installed head of marketing, Stephen Wilson with an integrated research-based strategy for TV, radio and below-the-line advertising.
Wilson says the appointment marks a new approach for Coldseal: “Double-glazing has the image of being an untrustworthy business like second-hand cars.
“It is very important for us to get across the fact that Coldseal is trustworthy and we will be making sure all parts of our company are abso-lutely A1 to reflect that.”
Huet & Company business development director Kate Huet says: “Our approach will be to integrate above- and below-the-line to reposition the brand in a very competitive and mature market.”
Huet & Company is creating new TV ads which will air from September 6, together with a complementary radio campaign breaking on September 4.
The agency is known for its direct response work for home products clients, which range from Harlequin fabrics, and a wall coverings company to building suppliers.