NatMags’ briefless encounter

Early Friday morning, the Diary spotted The National Magazine Company director of communications Siobhan Kenny scurrying across Blackfriars Bridge.

Although only metres away from the towering office block on the Southbank of rival IPC Media, the NatMags spokeswoman was miles away from her Soho offices. Strange, thought the Diary. But at that morning’s invitation-only ABC figure breakfast briefing at IPC, all became clear.

Kenny, a long-time campaigner for industry-wide ABC briefings at the Periodical Publishers Association, wanted to find out how IPC handles its briefing.

With the crucial figures already public, Kenny never imagined she would be refused entry by her IPC counterpart.

The Diary, however, is happy to divulge the secret to the IPC briefings’ perennial popularity – a free champagne breakfast, of course.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here