Siemens in £3m FA sponsor deal

Siemens mobile phone division has entered a sponsorship deal with the FA Premier League, understood to be worth &£3m.

As a second-tier sponsor, Siemens will have a presence on the perimeter boards at Premiership grounds and will be able to use the Premiership logo in its advertising. It will also have access to corporate hospitality at football matches.

The German company joins a growing list of “associate partners”, which includes McDonald’s, The Daily Telegraph and Sony Computer Entertainment. The Premier League has confirmed that it signed a similar &£3m contract with utility company npower (MW August 10).

This latest deal marks Siemens second entry into sports sponsorship. It is also a multi-million pound supplier of Formula One, and has an additional sponsorship with F1 racing team McLaren.

An FA Premiership spokeswoman says: “Siemens will have all the opportunities open to our standard associate partners.”

Bass Brewers’ brand Carling holds the licence as the FA Premier League’s title sponsor until the end of next season. Pepsi, Coca-Cola and Barclaycard are understood to be contenders for the next licence period.

Recommended

M&C keeps £5m Lastminute brief

Marketing Week

Lastminute.com has retained M&C Saatchi to handle its £5m creative account, following a four-way pitch. The agency, which was originally appointed in July last year, beat Wieden & Kennedy, Bartle Bogle Hegarty and BMP DDB. M&C Saatchi’s sister company, the Immediate Sales Agency, was also involved in the pitch. M&C will work on a new […]

Stars who can’t retire gracefully

Marketing Week

It’s amazing what people used to the glare of publicity will do to stay in the media spotlight. Remember John Stalker – former deputy chief constable of Greater Manchester police, who led a high-profile anti-terrorist investigation in Northern Ireland? He went on to advertise steel window shutters. And then there’s “Big” Ron Atkinson, the jewellery-clad […]

Yeo Valley hires former Sainsbury’s executive as first marketing chief

Marketing Week

Dairy product manufacturer Yeo Valley Organic has appointed Ben Cull, previously head of marketing for the Wall’s bacon and sausage range and Mattessons meat range at Kerry Foods, as its first marketing director. Cull, a former marketer at Sainsbury’s and Northern Foods, will oversee the company’s first advertising campaign and impending product launches. Last week, […]