Thus poaches BT Cellnet marketer

Thus, the telecoms and Internet company 50.1 per cent owned by Scottish Power, has poached a BTCellnet marketer to review and consolidate its advertising, believed to be worth up to &£5m.

Pauline Knox has joined Thus as head of brand and planning. She held the same position at BTCellnet for two years, and had previously worked for One 2 One.

At Thus, Knox will be in charge of the company’s advertising under brand marketing director Cynthia Gordon, who joined the company in January from ACC Telecom.

Knox says she will create a brand strategy and consolidate the advertising for Thus, Demon Internet and the company’s other “interactive service” brands – such as Weather Call and Share Call – in one agency.

“It would be a very neat solution if we can get someone to look across the Internet, telecoms and call centres,” says Knox.

She confirms the review will spell the end of the Demon Internet brand: “We need to consolidate everything under the Thus brand.”

The process of formulating an advertising strategy and agency review will be carried out during the next three months.

Knox says the agencies she has inherited include Worth, First Financial, Bates Interactive and Fleming Arthur.

999 Design created the name Thus (formerly Scottish Telecom) as part of the company’s November 1999 float.

Thus has denied involvement in takeover talks amid persistent City speculation.

In July, the company issued a profit warning and earlier this month its first quarter report revealed a negative outlook for the full year.

The news promptly wiped almost a third off the value of the company, and created considerable unease in the telecoms sector.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here