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Engage Business Media, a business-to-business online advertising network and division of Engage, has announced a strategic alliance with Yesmail.com, a leading US specialist in e-mail marketing. The deal, following a similar move by Doubleclick, shows how quickly banner ad experts are moving into the new online ad model of permission marketing. Like Doubleclick, both Engage and Yesmail.com are majority-owned by CMGI.

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Ensuring the right Impact

I enjoyed Jo-Anne Walker’s introductory feature on media analysis and evaluation (MW November 24) but must point out an error. The Seagram (Tropicana) work mentioned, which was carried out using Impact by my company, was wrongly attributed to another media analysis company. Dermot McKeone Managing director Infopress Communications London EC4

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