Engage Business Media, a business-to-business online advertising network and division of Engage, has announced a strategic alliance with Yesmail.com, a leading US specialist in e-mail marketing. The deal, following a similar move by Doubleclick, shows how quickly banner ad experts are moving into the new online ad model of permission marketing. Like Doubleclick, both Engage and Yesmail.com are majority-owned by CMGI.
It can be hard for brands to agree on a point of view and even harder agreeing to tell the outside world what it is, but those that do will reap the benefits.
Customer relationship management (CRM) is often seen as the boring and functional relation of customer experience, but without it brands have no hope of truly understanding customers.
Britain’s Beer Alliance is shifting focus to promote the pub with its ‘Long Live the Local’ initiative, as projected beer duty increases spell trouble for the industry.
More than ever, brand has a reciprocal relationship with business strategy. To achieve success, marketers must communicate and infuse business strategy within the organisation to inform the brand’s direction, says Omobono’s Philip Black.
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