Engage Business Media, a business-to-business online advertising network and division of Engage, has announced a strategic alliance with Yesmail.com, a leading US specialist in e-mail marketing. The deal, following a similar move by Doubleclick, shows how quickly banner ad experts are moving into the new online ad model of permission marketing. Like Doubleclick, both Engage and Yesmail.com are majority-owned by CMGI.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist hereMa
The free nine-month programme is aimed at developing senior marketers into senior management and board positions.
In the third in our video series, created in partnership with Thinkbox, we speak to those outside the marketing world about marketing’s challenge in the boardroom, gaining the trust of the CEO and the view of effectiveness beyond marketing.
From compostable packaging to plant-based alternatives, a new generation of brands are looking to combat plastic waste while striving to educate confused consumers about the complex recycling process.
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