Fiat Japan boss to take UK marketing role

Fiat has filled the position of UK marketing director, two months after Enrico Atanasio left the company to join Land Rover in Italy.

Frederico Gorini, who is in charge of Fiat’s marketing in Japan, is joining the UK operation next week.

Gorini, who is originally from Italy, will take up responsibility for Fiat’s &£50m UK media spend.

Based at the company’s headquarters in Slough, he will also be in charge of Fiat’s Alfa Romeo luxury marque.

Fiat uses several agencies, D’Arcy handles advertising for Fiat, and Alfa Romeo’s advertising is through Conquest, while MediaVest buys the media for the whole group.

According to the Society of Motor Manufacturers & Traders, Fiat has increased its share of UK sales by nearly 19 per cent year on year. It now has a 3.74 per cent share of car sales.

A spokesman for Fiat says he is “unaware” of Gorini’s appointment. No one else from Fiat was available for comment.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here