Luton Airport aims to ditch 70s image

Luton Airport is looking for a full service advertising agency to create advertising for a &£2m brand relaunch.

The airport, which has a brand forever immortalised by Lorraine Chase in the Seventies’ Campari ad, is trying to shake-off its package tour image. It is now known as London Luton Airport to bring itself in line with other London airports.

The review is being overseen by Mandy Round, Luton’s sales and marketing director, who is using the services of the AAR.

Round, who joined Luton Airport three years ago, says she has already narrowed the process down to three agencies. “In the past, we have had design, advertising and media done separately. We now want someone to do the lot for us.”

The airport’s board will make the final decision on which agency to appoint.

The review follows redevelopment of the airport. A new terminal – and railway station to serve it – was opened in November last year.

The airport handles more than 5 million passengers a year, 70 per cent of whom use scheduled flights. It says it has outlined plans to cope with annual passenger numbers doubling to 10 million by 2004.

Budget airline easyJet is in a dispute with the airport’s owner, Barclays Bank, over a claimed 300 per cent rise in landing fees.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here