Marlow Foods is hoping to launch its Quorn range in the US and has promoted marketing director David Wilson to oversee the new venture.
Wilson has been appointed US general manager and global brands director, with responsibility for taking Quorn into new markets. The meat substitute product is currently only available in the UK and Europe.
Quorn, which is available in ready meal and deli ranges, including sausages and bolognese, is currently awaiting clearance from the US Food & Drug Administration.
Wilson’s UK responsibilities have been handed to commercial director Pete Banks. His previous role of sales director has now merged with the position of marketing director.
Quorn’s UK &£5m creative advertising account is handled by Rainey Kelly Campbell Roalfe/Y&R. The agency won the business in November last year. Media buying and planning is through New PHD.
Rainey Kelly created the new Quornville ads, which broke on national TV earlier this year.
Quorn was launched eight years ago in the UK and has annual sales of around &£100m.
The brand has an 18 per cent share of the meat-free market.