MoS moots research on papers

The Mail on Sunday is looking for partners to help fund research into the national Sunday and daily newspaper markets.

The newspaper is also considering research into other areas, such as the influence of environment on the performance of an ad.

Sue Dear, advertisement director for the Mail on Sunday, claims research into the different newspaper markets was last carried out more than two years ago.

She says: “I would like to look at the Sunday market versus aspects of the daily market, to see how retailing budgets differ. I think it needs to be revisited because the weekend is now far more of a whole. Some retail companies would like to think Saturday is the most important day, but I am prepared to argue it’s now the whole weekend.”

Dear has promoted Matt Batchelor from her ad sales department to become strategy planner, reporting to Chris Smith, head of planning. Batchelor will be responsible for looking at long-term research projects and liaison with any clients and agencies that get involved.

Dear adds: “We are looking at commissioning bespoke research which incorporates product research. I am prepared to split the cost of it with any partners.”

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