Support ‘soars’ for brand value disclosure, says study

Top public companies have increased support for the disclosure of brand values from 25 to 72 per cent since last year, according to research carried out by Brand Finance.

Seventy-three per cent of City analysts also believe there should be greater disclosure of information on brand values, up from 58 per cent in 1997.

Seventy-seven per cent of both – analysts and those companies in the FTSE 350 responding to the research – believe branding will become more important in the next five years.

According to the report, there is concern among analysts about the marketing costs involved in creating new Internet brands. The report also suggests off-line bricks-and-mortar brands will recover ground lost to Internet brands.

The report measures the performance of individual companies. Savings and life assurance company Skandia is top with marketing services group WPP second, based on a list of criteria which include focus on shareholder value, corporate brand and analysts’ presentations.

Skandia is also the highest scoring company for its disclosure of marketing performance and plans.

Benetton was rated the highest among analysts for taking a long-term view of marketing investment. It also came second in the product league table after Burmah Castrol. BMW scored the highest among analysts for its corporate brand.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here