Friskies cat graphic to push website
Marketing WeekNestlé petfood arm Friskies Petcare is launching a viral marketing programme to drive interest in its Felix branded website.
Nestlé petfood arm Friskies Petcare is launching a viral marketing programme to drive interest in its Felix branded website.
Up to one-fifth of the population will be past retirement age in 2010, but are marketers paying enough attention to older consumers?
Everyone enjoys a good story. Today it’s important to use the power of a good yarn to captivate the minds of consumers.
We Britons are scrubbing up nicely. Having taken to the continental style of dining alfresco and paying through the nose for a posh cup of coffee every morning, the UK population is now taking on the washing habits of our European neighbours. The market for shower products in the UK has powered ahead in the […]
I was delighted to see the important topic of training and development highlighted on your pages (MW August 3). However, I was concerned at some of the Luddite attitudes expressed. Is it really the responsibility of colleges to be more selective about who they accept? The relationship between a person and their job is an […]
Virgin Radio’s popularity is waning, despite good profit expectations. If owner SMG is serious about radio, it may have to ditch the station’s star.
Asda’s “Roll Back the Prices” campaign is helping the supermarket chain attract new shoppers for its toiletries products while Boots Advantage card is encouraging its customers to spend more, according to research from Taylor Nelson Sofres Superpanel. Asda has added 2.2 million new toiletry shoppers to its already existing 13.9 million, but its Roll Back […]
Homebase is launching an online venture in an effort to close the gap on DIY giant B&Q. Some say it is building itself up for sale, others that it is preparing for European expansion. Can it make a dent in the global DIY market when critics cl
BT is to launch payphones which can send e-mails and text messages to mobiles, and has set up a team to develop multimedia payphones which can be sold to retailers for use by customers in store. BT is testing 30 text payphones in Brighton and Hove before a national roll-out in October. BT plans to […]
Two of the free-shares-for-usage ISPs are stepping up their marketing activity this week. Themutual.net, whose shares are traded on AIM, is encouraging its more than 120,000 users to sign up new users. The incentive is a pyramid-based commission scheme that, it claims, could be worth more than £100,000 in free shares to its most zealous […]
Homebase is launching an online venture in an effort to close the gap on DIY giant B&Q. Some say it is building itself up for sale, others that it is preparing for European expansion. Can it make a dent in the global DIY market when critics cl
Two of the free-shares-for-usage ISPs are stepping up their marketing activity this week. Themutual.net, whose shares are traded on AIM, is encouraging its more than 120,000 users to sign up new users. The incentive is a pyramid-based commission scheme that, it claims, could be worth more than £100,000 in free shares to its most zealous […]
Asda will withdraw Belgian paté from its shelves if the European Union’s decision to ban the export of live pigs is extended to a ban on British pork.
Heinz is almost doubling its marketing spend to £11m on its frozen food brands, following the acquisition of United Biscuits’ (UB) Frozen and Chilled division.
Atlantic Telecom is promoting Amanda Doran to the role of UK marketing director after restructuring to integrate recently acquired First Telecom. First Telecom head of marketing Doran becomes Atlantic Telecom UK marketing director. Atlantic Telecom’s former sales and marketing director Martin Beard has been promoted to group commercial director, and will sit on the Atlantic […]