US underwear brand Joe Boxer is preparing an assault on the UK market with a 45-store concession deal with Debenhams. The Joe Boxer brand sells underwear, sleepwear and home accessories. More than 1,000 designs of boxer shorts and pants are produced each year under the brand, which trades on a humorous image. It is the […]
BBC director of marketing and communications Matthew Bannister has criticised the corporation’s 100 Tribes audience classification system and called for its simplification. The system, designed to play a key role in classifying audiences and commissioning programming, was launched last year. But Bannister said the BBC had started to move away from the system and its […]
Top public companies have increased support for the disclosure of brand values from 25 to 72 per cent since last year, according to research carried out by Brand Finance. Seventy-three per cent of City analysts also believe there should be greater disclosure of information on brand values, up from 58 per cent in 1997. Seventy-seven […]
Marlow Foods is hoping to launch its Quorn range in the US and has promoted marketing director David Wilson to oversee the new venture. Wilson has been appointed US general manager and global brands director, with responsibility for taking Quorn into new markets. The meat substitute product is currently only available in the UK and […]
Safeway is to test a new convenience store format aimed at the high end of the market, with a view to introducing it to up to 60 of its small stores in London. The concept store will open at the Tower Bridge branch, in London, in November and will include a number of new lines […]
The Lottery’s future is undecided, but Microsoft’s support, apparently pure motives and the confidence to take risks are in Branson’s favour, says George Pitcher.
The advertising business should not, as I am sure you would agree, seek to “infiltrate the classroom” in the promotions of brands. Why then does Marketing Week advertise its conference on “Marketing through Schools” with the use of such lurid and damaging language? I have on several occasions been “grilled” by your very able journalists […]
Life experiences, tastes and habits shape modern women, affecting motivation and buying behaviour. Across Europe, the differences are stark.
The article on internal communications (MW August 10) failed to mention one important issue that faces all businesses in today’s new economy – technology. In large companies it is common for individuals to communicate by e-mail. Although this is a very effective means and can convey messages in an efficient manner, it still lacks one […]
The Mail on Sunday is looking for partners to help fund research into the national Sunday and daily newspaper markets. The newspaper is also considering research into other areas, such as the influence of environment on the performance of an ad. Sue Dear, advertisement director for the Mail on Sunday, claims research into the different […]
Maiden Outdoor and poster buying specialist Outdoor Connection are urging advertisers to invest more in creative outdoor advertising following research funded by the two companies. They have collaborated over the past year to fund a research programme to establish viewing habits of different demographic groups, and have found that creative advertising has a much higher […]
Weetabix is entering the organic food sector with the launch of a new range called Nature’s Own. Two products, Wheat Biscuits and Malted Wheat Squares, will initially be available when the range launches in September. Packaging for Nature’s Own, which is made from organically-grown Canadian white winter wheat, will display the Weetabix logo. Weetabix is […]
Strange as it may seem, the UK’s leading tycoon sometimes has a problem with figures. They were unconvincing when he pitched for Channel 5 and innumerable other TV stations. And their paucity let him down when he bid for the National Lottery first time round. So critics were expecting him to stumble when he pitched […]
After listening to Greg Dyke’s “mixed genre” vision of the future of the BBC, Iain Murray believes he’s heard the death-knell of intelligent public service broadcasting.
Time Computers has handed HHCL & Partners the company’s £30m advertising business following a review by its new marketing director Mike Phillipson.