Maiden Outdoor and poster buying specialist Outdoor Connection are urging advertisers to invest more in creative outdoor advertising following research funded by the two companies. They have collaborated over the past year to fund a research programme to establish viewing habits of different demographic groups, and have found that creative advertising has a much higher […]
The golden rule for brands communing with today’s yoof – “make sure your involvement is relevant” – was ignored on a grand scale at this month’s V2000 pop festival. The worst offender award went to Heinz Salad Cream. In a bid to wean the kidz off mayo, the salad creamers pitched a pale yellow inflatable, […]
Organising events overseas is hard work. If you can’t decide whether to use UK or local expertise, DMCs offer in-depth local knowledge and will co-ordinate travel and production.
Despite the importance of internal communications to the development of corporate culture and brand building highlighted in your feature “Close Call”, the standard of internal communications events is often very poor. The principle of “tell me and I forget, show me and I remember, involve me and I understand” is all-important. When we first meet […]
Love football? Happen to be Welsh? Then go ahead and make football bets online, because thy shall surely win. But doomed are all those online gamblers living in Northern Ireland, East Anglia and Scotland – for they shall be the UK’s unluckiest punters. According to a new study of 25,000 soccer-mad punters put together by […]
At first glance, it is surprising a healthy Swiss drink could not find a place in the UK market. But failure to achieve goals is often a result of having set the wrong goals, writes John Shannon.
Mothercare has relaunched its first serious consumer website – Mothercare.com – with the aim of nurturing one-to-one relationships with its customers. The retailer has been working with website personalisation specialist Broadvision to create a “dynamic, content rich site that will feed advanced, profile-based content relevant to Mothercare’s customers”. The site replaces an online corporate brochure […]
The Royal Mail’s controversial new company, the Postal Preference Service, has appointed Barraclough Hall Woolston Gray to handle the full service advertising campaign for its launch. BHWG will create an advertising campaign to promote the company’s direct mail opt-out service. The appointment was made by Jackie Duff, PPS’s marketing director, who refused to give details […]
Research company WebProbe claims that TV advertising doesn’t work for dot-coms. But not everyone is convinced.
Golden Grahams, the cereal produced by Nestlé and General Mills joint venture Cereal Partners, is to be relaunched with a new tongue-in-cheek image.
At first glance, it is surprising a healthy Swiss drink could not find a place in the UK market. But failure to achieve goals is often a result of having set the wrong goals, writes John Shannon.
Luton Airport is looking for a full service advertising agency to create advertising for a &£2m brand relaunch. The airport, which has a brand forever immortalised by Lorraine Chase in the Seventies’ Campari ad, is trying to shake-off its package tour image. It is now known as London Luton Airport to bring itself in line […]
Delaney Lund Knox Warren is understood to have been appointed by Priority Telecom, the cable telecoms company owned by United Pan-Europe Communications (UPC), to launch the brand to businesses across Europe. The account is worth more than &£10m. UK media will be handled by BJK&E Media. The pitch process, which was overseen by a consultant […]
Sir Richard Branson believes attractions such as more rollovers, more millionaires and more cash to Good Causes can raise ticket sales by 44 per cent in a new People’s Lottery. But it’s not only the National Lottery Commission that has serious doubts about this claim. When the first balls drop from the newly-installed National Lottery […]
The article on internal communications (MW August 10) failed to mention one important issue that faces all businesses in today’s new economy – technology. In large companies it is common for individuals to communicate by e-mail. Although this is a very effective means and can convey messages in an efficient manner, it still lacks one […]