Sir Richard Branson believes attractions such as more rollovers, more millionaires and more cash to Good Causes can raise ticket sales by 44 per cent in a new People’s Lottery. But it’s not only the National Lottery Commission that has serious doubts about this claim. When the first balls drop from the newly-installed National Lottery […]
Make no mistake, a revolution is to hit the way the car industry does business. It is hooked on a marketing system that is ready to blow, says Alan Mitchell.
Trendy pastor Paul Sinclair is giving a new meaning to the title “Rev” as he aims to become the Internet’s first charity million-pound fundraiser. Motorbiking nut Reverend Sinclair kickstarted a campaign for his London parish by posing on his mean machine and risking sponsored stunt-riding – before the wheels fell off when the bike was […]
Smirnoff brand director Almond succeeds Thomson as marketing director for UK & Ireland.
The design industry is swinging its handbags over Landor Associates’ new logo for BP. Marcello Minale, partner of design group Minale, Tattersfield & Partners, writes to Marketing Week on the “spirograph” subject: “The first design that every GCSE art student undertakes is the BP geometic construction of a sunflower.” Minale continues: “So nil points to […]
TV watchdog the Independent Television Commission has outlawed an ad for a Sony digital music player, for being “unacceptably offensive”. The ad shows an emergency team preparing to use equipment for cardiac shock treatment on a teenager. In fact, the team place ear pieces from a music player in the lad’s ears and with each […]
Obviously the humour by-pass operation that Maurice Breen from Edinburgh must have had was a total success (MW August 17). (Maurice you surely can’t have been born that way. Can you?) I’m with Nock Coode from Thames Ditton (MW same issue). Iain Murray’s back page column is brilliant. Chris Marshall Publicity and promotions manager, Royal […]
I could not agree less with Tony Cole and Martin Smith (“Modern strategies needed for grey area”, MW August 17). Just because most commercials feature performers of working age, it’s a little harsh to accuse advertisers of ignoring the grey market. The fact is that most campaigns reach more of the old than they do […]
Coca-Cola’s promotional online auction is to take bids for a package that will pay for an undergraduate’s student tuition fees and living expenses worth up to £25,000. Consumers will bid for items on the Cokeauction.co.uk site from August 29. Bids can be made by collecting special ring-pulls and labels from Coca-Cola cans and bottles, which […]
Wine aficionados have a good excuse for sounding pretentious. But Barclays’ verbal posturing is too much for shareholders to swallow, says Iain Murray
Yoplait Dairy Crest is restructuring its marketing department following the departure of marketing director Anne Hollamby. Hollamby quit to join confectioner Bendicks of Mayfair (MW August 3) and has replaced marketing director Neil McIntosh, who left to take up the same role at rival Ferrero UK. Yoplait marketing controllers Jackie Creasy and Gerry Roads will […]
Your article on McDonald’s, “A big McStake” (MW August 3), highlights an on-going issue, that of the interface between promotions and brand equity. Over the past decade, major brands have realised the potential of promotional activity in raising sales, but all too often, they have ignored the detrimental effect it can have on their brand […]
Arla Foods is backing Lurpak with a new promotion and £1m TV campaign featuring Douglas the Butterman. Throughout September, consumers will be offered a Lurpak toast rack and two 250g packs of butter for £3.19. The ad, created by BMP DDB, with media through Carat, breaks nationally this week. It shows Douglas, created by Aardman […]
IPC is poised to relaunch lad’s magazine Loaded and its home interest magazine Homes & Ideas after the two titles recorded disappointing circulation figures. Loaded was down 5.8 per cent period on period and 8.9 per cent year on year to 350,040 according to the latest figures from the Audit Bureau of Circulations for the […]
Having read the article “Six-sheets trailing in the poster boom” (MW August 17), I’m happy to report that More Group is in bullish mood. The second and third quarters were almost 30 per cent up year on year, and the fourth quarter is sold well ahead of last year, with voidage levels below 5 per […]