Month: September 2000

Kellogg backs Euro ChildLine drive

Marketing Week

Kellogg is embarking on its first cause-related marketing campaign in Europe, by backing children’s charity ChildLine with a new advertising and promotional campaign called “Helping Kids Grow”. The year-long campaign will be flagged up on 54 million packs of Frosties, Rice Krispies, Coco Pops, Choco Corn Flakes, Ricicles, Corn Pops and Honey Nut Loops. Helping […]

EMAP to sell HMV CDs on its websites

Marketing Week

EMAP Digital has struck a deal with HMV to offer the retailer’s CD catalogue through the music websites of its magazine titles, including Q, Mixmag, Smash Hits and Kiss. The websites will offer a selection of HMV’s 130,000 CDs, which users will be able to order online. HMV will then be responsible for processing the […]

Delaney Lund wins £2m Internet incubator task

Marketing Week

Delaney Lund Knox Warren has won the creative account for Internet incubator Gorilla Park. The agency has also been appointed to a roster of agencies which will work for the Gorilla Park’s clients with potential billings worth up to £10m. Delaney Lund’s e-brands division was chosen to devise a marketing campaign, worth up to £2m, […]

Iceland tests food packs on students

Marketing Week

Iceland is launching a home shopping package for students, which offers two weeks’ worth of food delivered to the door. The Student Survival Pack launches this week to coincide with the start of the new college term. The pack – which costs £40 – contains breakfasts, snacks, drinks and 14 evening meals, together with non-food […]

Confetti scoops up competitors

Marketing Week

The UK’s wedding and gift websites are undergoing significant consolidation, with the takeover this week of Wedding Guide UK and WebWeddings by Confetti.com. Both takeover targets had been bought by Internet investor Durlacher earlier this year. Confetti’s main backer is Atlas Venture. Confetti repositioned itself some months ago as a special occasion website rather than […]

Dome has one amazing team

Marketing Week

Thank you for your kind comments about the Dome hosts (MW last week). An essential element to our sponsorship deal with the New Millennium Experience Company was the opportunity for us to demonstrate “live” what we do everyday for hundreds and thousands of companies across the world. We are responsible for (among many other HR […]

The chosen few

Marketing Week

A premier league of sales promotions agencies is forming, according to our exclusive survey, meaning that smaller competitors are finding it increasingly difficult to keep up

Small talk of titanic proportions

Marketing Week

Cosy foursomes at mealtimes can test even the most loquacious admen stuck in the middle of the English Channel aboard the goodship Marketing Forum. But the Diary can reveal at least one – M&C Sponsorship chief executive Matthew Patten – had a “cunning plan” and took along the “ultimate ice-breaker”. Patten, whose agency has been […]

IPC hires former head of Maxim

Marketing Week

IPC Media has appointed the man who launched Dennis Publishing’s Maxim as publishing director for its lads’ titles, Loaded, Later and Loaded Fashion. Eric Fuller – who has most recently been working as a consultant for Dennis and I Feel Good (IFG), the company set up by former Loaded editor James Brown – joins IPC […]

Cause enough to bend the rules?

Marketing Week

These days businesses ignore the antics and ideals of pressure groups at their peril. If the demonstrations at Seattle and Prague were not warning enough, the success of a few disparate malcontents in bringing the UK economy to its knees the other week will have provided uncomfortable evidence of the need for a new approach. […]

Merits of skilled call-centre staff

Marketing Week

I was greatly heartened by Jo-Anne Flack’s report on call centres taking a more progressive attitude towards staff development (MW September 14). It seems extraordinary to me that it has taken some companies so long to realise that these hapless “chickens” are truly in the frontline of customer relations and that underpaid, demoralised, inadequately trained […]

Online gas firm Amerada expands into electricity supply

Marketing Week

Amerada, the UK online domestic gas supply company, is to offer electricity as well. Customers can start registering for electricity next week through the company’s updated website, but the supply of electricity will not begin until the start of next year. The website is also offering &£250 worth of free gas to consumers in a […]