Kellogg backs Euro ChildLine drive
Marketing WeekKellogg is embarking on its first cause-related marketing campaign in Europe, by backing children’s charity ChildLine with a new advertising and promotional campaign called “Helping Kids Grow”. The year-long campaign will be flagged up on 54 million packs of Frosties, Rice Krispies, Coco Pops, Choco Corn Flakes, Ricicles, Corn Pops and Honey Nut Loops. Helping […]