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East Kent NHS Trust is to use hospital budgets to run a local recruitment campaign for nurses.
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Google and Facebook commit to ‘gold standard’ to clean up digital advertising
The digital giants have committed themselves to the IAB’s new ‘Gold Standard’ initiative, which looks to “raise the standards” and address ad fraud and brand safety in online advertising.
Mark Ritson: TV and digital are dating, so who’s going to get screwed?
Twitter and Amazon’s broadcasts have failed to match TV’s enduring reach but digital viewing will inevitably grow, so are ad partnerships the answer or is that just another route in for digital’s Trojan horse?
Thomas Barta: Being an ‘authentic leader’ may be harder than you think
Authentic leadership is a powerful idea. But if you believe authentic means ‘just being yourself’, you may end up in a mess.
Marketing budgets take a hit as Brexit uncertainty bites
Lack of confidence means many marketers are cutting back or moving budgets to cost efficient digital channels, according to the Bellwether Report.
