Digest
East Kent NHS Trust is to use hospital budgets to run a local recruitment campaign for nurses.
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FIFA World Cup 2018: The Marketing Week blog
Welcome to Marketing Week’s 2018 FIFA World Cup blog, a chance to catch up on all the latest brand and sponsorship news in the run up to the tournament.
Ben Davis: Retailers should look to Ikea for tech inspiration
Retail tech has typically disappointed, but with consumers increasingly wanting convenience online and in-store tech, shopping brands selling a considered purchase have to walk this multichannel path.
Heineken on why craft needs a ‘reverse’ marketing approach
Heineken is looking at different ways to engage consumers around craft beers in order to retain their authenticity, keep loyal customers engaged and bring in new drinkers.
Marketoonist on the 5 stages of data privacy grief
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
