Digest
East Kent NHS Trust is to use hospital budgets to run a local recruitment campaign for nurses.
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John Lewis ditches traditional Christmas ad for Elton John biopic
The 140-second ad, which tells the story of Elton John’s life after he received a piano for Christmas, marks a change in creative direction for the retailer although keeps its festive positioning focused on thoughtful giving.
A third of brands admit to not disclosing influencer partnerships
While some brands do admit to flouting the rules, others are opting to work with micro-influencers in order to build trust and increase credibility.
How getting rid of the CMO ‘broadened’ Coca-Cola’s marketing approach
The introduction of the chief growth officer position more than 18 months ago has focused the minds of Coca-Cola’s marketers on business growth, rather than awareness and winning Cannes Lions awards, as it looks to reach new consumers and boost brand loyalty.
Oystercatchers Awards shortlist unveiled
Agencies’ commercial credentials, innovation and workplace wellbeing are being celebrated in Marketing Week’s sister brand Oystercatchers’ relaunched awards.
