Electronic billboard ad company to launch screens in UK retail outlets

US digital billboard company Next Generation Network (NGN) is launching its E-Billboards brand in the UK.

E-Billboards will have its own management and sales team in the UK, to be in place for early next year. Several senior outdoor industry figures have already been approached for positions.

In the US, the company already has a national network of Internet-enabled digital video screens. They are set up in coffee shops, fast food restaurants, convenience stores and on petrol pumps. The screens provide information and carry ads.

The 10-second animated advertising breaks are sandwiched between weather forecasts, sports scores and missing-person alerts.

The company was founded by Jerry Joyce, who originally headed Patrick Media, one of the largest billboard companies in the US.

The first screen appeared in the US in 1997.

Lisa Edwards, a regional manager of E-Billboards, confirmed the company was entering the UK market. NGN’s vice-president of corporate development, Steve Nesbit, who is leading the UK expansion, was unavailable for comment.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here