Faulds wins £3m EMAP radio rebranding

EMAP Performance Network has appointed Faulds Advertising to handle the advertising for its Big City Network. The account is believed to be worth £3m.

Faulds won the business in a final creative pitch against Leith and Cheetham Bell.

A rebranding campaign for Manchester’s Piccadilly Key 103 FM will be launched by Faulds, with a view to re-branding seven more FM stations in the north next year. The multimedia campaign is likely to focus on 15- to 34-year-olds and will also use ambient media.

Mother, which will continue to be on the brand’s roster, will handle the company’s Magic and Kiss brands. Group media will continue to be handled by Rocket.

The EMAP Big City Network also includes 96.3 Aire FM in Leeds, Newcastle’s Metro FM and stations covering Sheffield, Stockton, Hull, Liverpool and Preston.

EMAP Performance seeks to build a strong brand identity for the radio network to encourage advertisers’ spend across stations and to develop consumer promotions and awareness.

It is also developing Internet sites covering the same metropolitan areas as the Big City Network, such as ClickManchester and YourLeeds, as part of its cross-media strategy (MW August 24).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here