New campaign for McDonald’s

Barry Humphries’ alter ego Sir Les Patterson, former Australian Attaché to the Court of St James, stars in a new campaign for McDonald’s, which ties in with the burger giant’s sponsorship of the Sydney Olympics 2000.

Barry Humphries’ alter ego Sir Les Patterson, former Australian Attaché to the Court of St James, stars in a new campaign for McDonald’s, which ties in with the burger giant’s sponsorship of the Sydney Olympics 2000. The 30-second ad shows Sir Les in his office, extolling the delights of the McAussie Chicken Sanga, the Bondi BBQ Burger and Cheesy Boomerangs through a guided tour of the stains left on his shirt and suit by the sauces and ingredients. The commercial was art directed by Richard Evans and written by Laurie Ingram at Leo Burnett. The ad forms part of a campaign which breaks on September 6 and includes a 10-second execution, two six-sheet posters and a radio push.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here