New campaign for McDonald’s

Barry Humphries’ alter ego Sir Les Patterson, former Australian Attaché to the Court of St James, stars in a new campaign for McDonald’s, which ties in with the burger giant’s sponsorship of the Sydney Olympics 2000. The 30-second ad shows Sir Les in his office, extolling the delights of the McAussie Chicken Sanga, the Bondi BBQ Burger and Cheesy Boomerangs through a guided tour of the stains left on his shirt and suit by the sauces and ingredients. The commercial was art directed by Richard Evans and written by Laurie Ingram at Leo Burnett. The ad forms part of a campaign which breaks on September 6 and includes a 10-second execution, two six-sheet posters and a radio push.