IPC Media has appointed Procter & Gamble marketer Helen Farquhar as strategic marketing director for IPC Southbank.
Farquhar joins on October 2 from P&G, where she is European brand manager for the Vidal Sassoon range.
The appointment is the latest in a series of positions to be announced by IPC group marketing director Philippa Brown.
It follows the appointment of Vijay Solanki, who joined IPC Music & Sport as marketing director from Capital Radio.
Brown says: “Farquhar’s experience will be invaluable in developing a first-class marketing operation.”
Magazines, such as Woman’s Journal and Living, are based within IPC Southbank, a subsidiary of IPC Media.
Farquhar joins the IPC Southbank board and will report to Tim Brooks, former executive director of EMAP Digital, who will replace Colin Reeves-Smith as managing director of the company when he retires at the end of October.
Farquhar says: “I have always been drawn to the media industry and my new role is exciting when you think of the endless opportunities available for these brands.”
Currently based at P&G’s headquarters in Geneva, Farquhar has held many positions with P&G and spent more than two years working on Pantene Pro-V.