Renault to offer used cars online

Car company Renault is to launch a used-vehicle locator on the Internet, called Renault To Go Online.

The new service, available through, allows customers to search for a used Renault car, reserve it and nominate a preferred Renault dealer to test drive it.

Renault manager of Internet marketing Sandra Leonhard says: “We guarantee to have the car delivered to the dealership within five days.”

The new initiative is being backed by a &£3m press and radio ad campaign created by Publicis.

Renault To Go Online has been launched only in the UK at this stage, but the company plans to launch something similar in other markets.

Ex-rental, lease and ex-Renault company cars are supplied directly from the manufacturer. All vehicles have an average age of ten months.

In the past, Renault customers had to go to a dealer to check the used-vehicle locator with a sales person. Now they can access the list through the Internet.

The company aims to sell 8,000 used cars through Renault To Go this year and claims this will increase to 12,000 by the end of next year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here