Ryvita marketing director in sudden exit

The Ryvita Company’s UK sales and marketing director, Debbie Wyatt, has quit after less than nine months in the role.

It is unclear whether Wyatt, who was appointed to the top UK marketing position in January, has a job to go to.

No one at Ryvita was available for comment on Wyatt’s departure as Marketing Week went to press.

Wyatt will be succeeded by export sales and marketing director Philippe Seurre, who will assume responsibility for the UK alongside his other duties.

Seurre will report directly to Ryvita managing director Garth Weston.

Wyatt, a former consumer development manager at Glanbia Foods, oversaw the recent campaign to rebrand rye crispbread Ryvita as a general health product rather than a food for slimmers.

The rebranding programme included a &£1.3m television advertising campaign, which featured former TV-am weathergirl Ulrika Jonsson.

Wyatt’s predecessor, Chris Sebire, left the company in November last year to launch an on-

line health service, called belly-button.com.

Ryvita is part of Associated British Foods, the company which also owns Allied Bakeries, Twinings Tea, Burton’s Biscuits and British Sugar.

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