BTCellnet to sponsor Ministry of Sound tour

BTCellnet is to tap into the lucrative student market by becoming headline sponsor of the first Ministry of Sound tour of UK universities.

The Annual Tour 2000 will take place between October 19 and December 8 and will involve the superclub visiting 15 universities across the country.

BTCellnet will use the sponsorship to promote its Pay & Go pre-pay mobile phone service among the key youth audience.

As well as being involved in the tour, BTCellnet will be promoted through Ministry of Sound media channels, including its website, the Ministry magazine and The Annual – a series of compilation CDs.

BTCellnet head of pre-pay marketing Grahame Riddell says: “Ministry of Sound has a great heritage with an audience to whom we are keen to communicate the benefits of our Pay & Go mobile Internet phones.”

Ministry of Sound director of strategic brand partnerships CM Harper says: “Through new technology and dance music we aim to build an aspirational vehicle to deliver a consistent multimedia and through-the-line marketing solution for both companies.”

Philips is also supporting the tour to promote the launch of its pre-pay WAP (wireless application protocol) handset – the Philips Azalis.

BTCellnet is the UK’s second largest mobile phone operator after Vodafone, with just over 8 million users. The Ministry of Sound, based in London, also operates its own production company, record label and clothing line.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here