Centaur Communications, which publishes Marketing Week, has acquired a stake in Mind-Advertising.com, an online business information service for marketers. The site, which can be found at www.mind-advertising.com, includes profiles of leading brands, ad agencies and advertisers. Centaur will operate the site as a joint venture with Simon Tesler, who launched it in 1998.
Welcome to Marketing Week’s 2018 FIFA World Cup blog, a chance to catch up on all the latest brand and sponsorship news in the run up to the tournament.
Retail tech has typically disappointed, but with consumers increasingly wanting convenience online and in-store tech, shopping brands selling a considered purchase have to walk this multichannel path.
Heineken is looking at different ways to engage consumers around craft beers in order to retain their authenticity, keep loyal customers engaged and bring in new drinkers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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