Centaur Communications, which publishes Marketing Week, has acquired a stake in Mind-Advertising.com, an online business information service for marketers. The site, which can be found at www.mind-advertising.com, includes profiles of leading brands, ad agencies and advertisers. Centaur will operate the site as a joint venture with Simon Tesler, who launched it in 1998.
The 140-second ad, which tells the story of Elton John’s life after he received a piano for Christmas, marks a change in creative direction for the retailer although keeps its festive positioning focused on thoughtful giving.
While some brands do admit to flouting the rules, others are opting to work with micro-influencers in order to build trust and increase credibility.
The introduction of the chief growth officer position more than 18 months ago has focused the minds of Coca-Cola’s marketers on business growth, rather than awareness and winning Cannes Lions awards, as it looks to reach new consumers and boost brand loyalty.
Agencies’ commercial credentials, innovation and workplace wellbeing are being celebrated in Marketing Week’s sister brand Oystercatchers’ relaunched awards.
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