Zoom, the fashion and lifestyle shopping site, has signed a deal with BT Cellnet’s mobile Internet service Genie to enable its customers to purchase Zoom products over their WAP mobiles. The announcement coincides with the launch of Zoom’s WAP shopping service. Zoom managing director Eva Pascoe says the link-up with Genie “is a very important step in our WAP strategy of enabling Zoom shoppers to buy the latest trends and access their e-mails no matter where they are or what they are doing. We aim to utilise all accessible channels – from interactive TV to PC and WAP – to allow our users access to Zoom through whichever platform they prefer to use.”