Ex-Halifax ad chief joins agency

The former head of advertising at Halifax building society, Gerry Ibbotson, has joined specialist direct marketing agency Millennium Direct.

Ibbotson has already started in his new role as business development director.

He was ousted in a restructuring of the Halifax marketing department three months ago, which resulted in 50 staff losing their jobs.

The reshuffle, implemented one week before new marketing communications chief James Boulton joined from Walkers Crisps, put paid to Ibbotson’s role and that of the head of new media development, Diana Marsland.

Millennium Direct specialises in marketing programmes for the mature (over-50s) sector. Its client list includes Norwich Union, Bank of Scotland and Axa Sun Life.

Ibbotson says: “This is a new role for me in an organisation which is very different from any I have been involved with in the past. Millennium Direct is unrivalled in the rapidly growing mature sector.”

The agency has also recruited executives in the US to boost its client list there.

The Halifax called a review of its £25m advertising business two months ago (MW July 11). The pitch for the account, held by Bates UK for 12 years, was dogged by client conflicts. The media account, held by Zenith, is unaffected.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here