NatMags splits into five divisions in restructure

The National Magazine Company has unveiled a new structure that splits its business into five different divisions and separates publishing and ad sales responsibilities into separate functions.

The structure, which operates from October 1, also incorporates newly-acquired Gruner & Jahr UK.

Deputy managing director Duncan Edwards says: “We need to make sure our titles are developed and managed like true brands. And we must ensure we have the most senior presence possible in the increasingly competitive advertising market.”

Publishing directors will be responsible for the profitability of each division and oversee magazine brand extensions and report to Edwards. A number of commercial directors responsible for advertising revenue will temporarily report to Edwards, until a director of advertising sales and marketing is appointed.

The restructuring follows on from the establishment of the Affluent Magazine Group last month under executive group publishing director Liz Kershaw. It will also include G&J’s Focus.

In addition, there will now be the Cosmopolitan Group under publishing director Jan Adcock and the Good Housekeeping Group under Chris Hughes.

Tim Lucas, the former corporate business development director, becomes publishing director for the Young Women’s Group which includes She, Company and Zest. The Women’s Home and Lifestyle Group is split in two with G&J’s Fiona Marcar taking on the role of publishing director of Prima and Best group and Austyn Hallworth publishing director, Homes Group with responsibility for House Beautiful and G&J’s Your Home.

Commercial directors are Vivien Cotterill at the Affluent Group; Sara Stephenson at the Young Women’s and Cosmo divisions; Jude Secombe at Women’s Home and Lifestyle and GH; and Nadia Dawson promotions and client sales and Alex Riha central sales.

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