Rapier scoops £12m Schroder

UK finance house Schroder Investment Management has appointed Rapier to handle its £12m retail advertising account.

Rapier beat four other agencies, understood to be Partners BBDH, CCHM, ehsrealtime and the incumbent Citigate Albert Frank.

Schroder, which has a high profile in the City, is planning to reposition the brand to broaden its profile and boost sales of its investment products directly to consumers.

The company will also step up its activity with intermediary clients, such as independent financial advisers, private banks and online fund supermarkets.

In addition, the account covers the promotion of Schroder’s individual savings accounts in the new year.

Schroder UK retail marketing director Robert Higginbotham says: “Our brand has tremendous potential, with more breadth and depth than many of its competitors. We want to bring that expertise to life for the consumer.

“Rapier’s work showed real insight and we felt the creative tone was appropriate for the brand.”

The first work is likely to break in the next couple of months.

Rapier creative director John Townshend says: “The new campaign will present a fresh positioning for the brand. The work is expected to inform, build credibility and give customers reasons to believe in the long-term value of a Schroder investment.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here