A fragrant idea

Boss Woman targeted at boss womenA few of you lucky ‘leading female executives’ could be excused for having a ‘Diet Cola’ moment sometime in the not so distant.

A few of you lucky ‘leading female executives’ could be excused for having a ‘Diet Cola’ moment sometime in the not so distant. Fashion label Hugo Boss has come up with the perfect way of promoting its first women’s fragrance, Boss Woman.

The perfume’s target consumers, ‘leading female executives’, will be treated to male models sashaying down their office corridors to hand out bottles of the perfume.

Over 55,000 women in 500 offices in London, Manchester, Leeds, Edinburgh, Glasgow, Birmingham, Liverpool, Newcastle, Cardiff, Bristol and Nottingham will be targeted. So keep your eyes peeled girls, that hunk by the drinks machine could be brandishing something special for you.

And on behalf of all female Diary readers everywhere, could I make an impassioned plea for other companies to take up this top-class marketing idea.

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