Edge-GMC wins £5m game task

Codemasters, the video game company, has appointed Edge-GMC to handle its £5m creative account. This includes the launch campaign its new PlayStation football game, LMA Manager 2001.

Codemasters, the video game company, has appointed Edge-GMC to handle its &£5m creative account. This includes the launch campaign its new PlayStation football game, LMA Manager 2001.

Edge-GMC won the account after a head-on pitch against Blue Total Advertising. Media for Codemasters is handled by Target Media, which was appointed without a pitch (MW September 7).

The new football game, which should be available by the end of the year, will eventually be released on the PlayStation 2 format.

It is officially endorsed by the League Managers Association of England (LMA) and allows players to manage English and Scottish Premier League and First, Second and Third Division clubs.

Codemasters UK marketing manager David Solari says the launch will be backed by a print and online campaign in the UK and international markets. The company is also considering TV ads.

Codemasters’ range of video games includes TOCA World Touring Cars, Colin McRae Rally, Prince Naseem Boxing and World Championship Snooker.

The company is also planning to develop an online gaming strategy and games for interactive television. It hopes to launch a number of WAP games and is in discussions with phone operators and Internet portals.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here