Judging a book by its first page

You know you’re on to a winner in adland when you get a mention on the first page of a best-selling paperback about the industry.

The annual Marketing Week Effectiveness Awards, launched last year and due to take place on October 17 this year, got an honorary mention in ‘e’ – a tale of backstabbing folk at fictional advertising agency Miller Shanks.

Author Matt Beaumont’s biography boasts he has been “fired by some of London’s leading ad agencies” – and, on this irreverent evidence, it’s not hard to see why.

You can almost hear some of The Diary’s more cynical and cantankerous readers saying that it’s nice to see the magazine featuring in a work of fiction for once – instead of the other way round!

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here