New title starts at a discount

Business AM, the Scottish newspaper being launched by Sweden’s Bonnier Group today (Wednesday) is to offer a subscription discount.

The paper, which is published on weekdays, has a cover price of 60p but a year’s subscription costs &£130.

Jim Chisholm, managing director of Business AM’s publisher, Business Media Scotland, says: “We are offering a slight discount. At the moment, we are also offering subscribers a range of other benefits.”

These include economic forecasts from the Fraser of Allender Institute, which is part of Strathclyde University, access to databases of various companies from Inter Company Comparisons, and access to archive news and information on the newspaper’s website.

Chisholm hopes Business AM will achieve a settle-down circulation of 30,000 after four years and an initial target circulation of 16,000.

He also believes 20 to 30 per cent of the circulation for the first year will come from subscribers, rising to 80 per cent after four years.

A mailing is being sent to 250,000 of Scotland’s top working people as part of the launch marketing programme, which also includes TV and poster advertising. The campaign has been created by The Leith with media through JT Media.

The newspaper is likely to come up against stiff competition from The Scotsman, which has boosted its business coverage in time for the launch.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here