NMEC moots slashing marketing budget

The NMEC, which runs the Millennium Dome, is considering slashing the attraction’s marketing budget by up to two-thirds, or some &£2.3m, over the next three months in the quest for cost savings.

According to a report by accountants PriceWaterhouseCoopers into the Dome’s finances commissioned by its new chairman David James, marketing is one area where significant cost savings can be made. The attraction is receiving a further lottery hand-out of &£47m to see it through to the end of the year.

The marketing spend for July and August comes to &£2.9m, leaving a further &£3.6m of the budget, says the report. Of this, &£300,000 has already been committed.

The sales and marketing department – headed by marketing director Sholto Douglas-Home – says the minimum spend it needs is &£1.3m, though a “sensible requirement” would be &£2.2m. The report, compiled in mid-August, concludes that this could lead to savings on the marketing budget of between &£1.4m and &£2.3m.

An NMEC spokesman says: “No decisions have been taken on this yet. The PWC comments are being taken into account over the planning, which continues.”

Last week, Douglas-Home said the prospect of the Dome’s closure could boost ticket sales (MW last week).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here