Tenor of invite was misread

I am writing with regard to your article, “Disgust at More Group’s fat tenner” in the Diary (MW last week). On behalf of the marketing team at More Group Ireland, I would like to apologise to the UK market for any confusion caused by our recent invitation.

We are promoting Ulster to outdoor specialists in the UK. As the region is undergoing dramatic development and rebirth, and given that Ulster is remote from the mainland, we elected to invite the outdoor specialists to visit the region and see for themselves what an attractive market Ulster is for advertisers.

Unfortunately, our creative invitation, which used a &£10 note and the tag line “thought that would get your attention”, was misinterpreted as something more sinister and underhanded.

We in no way attempted to bribe or solicit business from the UK specialists and we regret any confusion caused by creative mechanic. In the future, we will be more sensitive.

Terry Buckley

Managing director

More Group Ireland, Dublin 4

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here