JWT beats Lowe Lintas to $100m Sun Microsystems global account

WPP agency J Walter Thompson has won the $100m (£69m) global account for technology giant Sun Microsystems. JWT picked up the business after a two-way pitch against Lowe Lintas & Partners Worldwide in the US.

WPP agency J Walter Thompson has won the $100m (&£69m) global account for technology giant Sun Microsystems.

JWT picked up the business after a two-way pitch against Lowe Lintas & Partners Worldwide in the US. The business will be run out of JWT’s New York office.

The agency will create TV, radio, press and outdoor advertising for the US market and will use it as a springboard to develop campaigns in other markets.

The agency has an historical relationship with Sun – it held the account between 1989 and 1991 and again from 1994 to 1997.

Sun called the review after the November 1999 merger which formed Lowe Lintas created a conflict – Lowe handled the Sun account and Ammirati Puris Lintas handled its rival Dell Computers.

San Francisco agency Tonic 360 will continue to handle Sun’s online and interactive advertising and the global media buying and planning account remains with Initiative Media.

Sun’s UK marketing director is Louise Proddow and marketing communications manager Fiona Gallagher oversees advertising, online and direct marketing.

Gallagher says: “Our service includes advising companies on which partners have the right hardware solutions for them.”

The account is worth $2.3m (&£1.6m) in the UK and a further $2.6m (&£1.8m) in Europe. In the UK, Sun recently advertised on Classic FM and satellite TV station Eurosport.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here