Online gas firm Amerada expands into electricity supply

Amerada, the UK online domestic gas supply company, is to offer electricity as well.

Customers can start registering for electricity next week through the company’s updated website, but the supply of electricity will not begin until the start of next year.

The website is also offering &£250 worth of free gas to consumers in a competition that will run until the end of October.

Amerada will support the move with a press advertising campaign.

Earlier this month, the company launched a press, radio and outdoor brand building campaign in the north of England. It also sponsors Carlton TV’s London weather report.

Amerada marketing manager Jenny Brownlee says: “From a gas company, we are now an energy company. We would now include offers like dual fuel for our consumers”.

The company has 400,000 customers and claims to offer the cheapest gas among online suppliers, which include npower, Centrica, Servista and Powergen.

Amerada was the first independent gas company to enter the domestic market when competition was introduced in 1996.

Before deregulation, it supplied gas through British Gas, now called Centrica.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here