Microsoft has appointed Hasbro Interactive senior brand manager Harvey Eagle as its first European advertising manager of what is expected to become one of its hottest properties – the games console Xbox. Eagle will oversee the appointment of a creative agency for the 2001 European launch of Xbox and will develop an advertising strategy for […]
Guardian Media Group’s online recruitment service Workthing.com launches this Sunday with a &£3m TV ad campaign through WCRS. The ad features retired people talking about the pressures of working in the modern world and carries the strapline ‘It’s a job thing, it’s a skills thing, it’s an advice thing’. The campaign will be supported by […]
Virgin Radio is to offer online advertising as a separate medium to enable advertisers to reach an Internet-only audience. The Internet radio station, Virginradio.co.uk, has previously carried the same ads as Virgin Radio at no extra cost to advertisers. From October, Virgin will separate the radio and Internet propositions and will charge for them separately. […]
Effective customer relations depend on collecting the right data without appearing intrusive. That means letting the customers start the dialogue
Virgin Radio is to offer online advertising as a separate medium to enable advertisers to reach an Internet-only audience. The Internet radio station, Virginradio.co.uk, has previously carried the same ads as Virgin Radio at no extra cost to advertisers. From October, Virgin will separate the radio and Internet propositions and will charge for them separately. […]
Harlequin Mills & Boon, the romantic fiction publisher, is launching a brand of books for men in the UK. The Stony Man brand of James Bond-style action adventures will launch next week in an exclusive deal with 340 WH Smith stores in the UK
Associated Newspapers has handed the £2m account for its Metro free newspapers to Bean Andrews Norways Cramphorn without a pitch.
George Pitcher asserts in his article (MW September 14) that the Republic of Ireland has recently lifted the ban on below cost-price sales in, he suggests, a bid to cool the economy. The Groceries Order, or the ban on below cost selling, as it is more commonly known is in fact still in place. It […]
Halifax, the country’s biggest home loans provider, has appointed Delaney Lund Knox Warren to its &£25m advertising account. The appointment leaves Bates UK, the incumbent on the whole business for 12 years, with only the below-the-line account, worth an estimated &£3m. The business is handled through its subsidiary, 141 Com. Delaney Lund won the business […]
IOC president Juan Antonio Samaranch is to retire next year, and the IOC must take that opportunity to salvage its besmirched reputation.
Teens are still a growing consumer force and junior versions of established titles can build brand loyalty in the formative years
Cosy foursomes at mealtimes can test even the most loquacious admen stuck in the middle of the English Channel aboard the goodship Marketing Forum. But the Diary can reveal at least one – M&C Sponsorship chief executive Matthew Patten – had a “cunning plan” and took along the “ultimate ice-breaker”. Patten, whose agency has been […]
A premier league of sales promotions agencies is forming, according to our exclusive survey, meaning that smaller competitors are finding it increasingly difficult to keep up
Thank you for your kind comments about the Dome hosts (MW last week). An essential element to our sponsorship deal with the New Millennium Experience Company was the opportunity for us to demonstrate “live” what we do everyday for hundreds and thousands of companies across the world. We are responsible for (among many other HR […]
The UK’s wedding and gift websites are undergoing significant consolidation, with the takeover this week of Wedding Guide UK and WebWeddings by Confetti.com. Both takeover targets had been bought by Internet investor Durlacher earlier this year. Confetti’s main backer is Atlas Venture. Confetti repositioned itself some months ago as a special occasion website rather than […]