Iceland is launching a home shopping package for students, which offers two weeks’ worth of food delivered to the door. The Student Survival Pack launches this week to coincide with the start of the new college term. The pack – which costs £40 – contains breakfasts, snacks, drinks and 14 evening meals, together with non-food […]
Delaney Lund Knox Warren has won the creative account for Internet incubator Gorilla Park. The agency has also been appointed to a roster of agencies which will work for the Gorilla Park’s clients with potential billings worth up to £10m. Delaney Lund’s e-brands division was chosen to devise a marketing campaign, worth up to £2m, […]
EMAP Digital has struck a deal with HMV to offer the retailer’s CD catalogue through the music websites of its magazine titles, including Q, Mixmag, Smash Hits and Kiss. The websites will offer a selection of HMV’s 130,000 CDs, which users will be able to order online. HMV will then be responsible for processing the […]
Messages spread like viruses these days, as the petrol crisis shows. Can marketers use this power to send out their own messages? asks Alan Mitchell
Kellogg is embarking on its first cause-related marketing campaign in Europe, by backing children’s charity ChildLine with a new advertising and promotional campaign called “Helping Kids Grow”. The year-long campaign will be flagged up on 54 million packs of Frosties, Rice Krispies, Coco Pops, Choco Corn Flakes, Ricicles, Corn Pops and Honey Nut Loops. Helping […]
Kimberly-Clark’s Huggies is creating an online presence for its club for expectant mothers and parents called Huggiesclub.com. The Huggies Mother and Baby Club launched two years ago in the UK and the new site will be similar to the US site called Huggies.com. The UK site will provide news, information on health and development of […]
The biggest beneficiary of the dot-com ad boom has been the outdoor industry, and rightly so, says John Shannon. Campaigns in Europe have shown just how effective the medium can be
Richard Eyre has addressed C5’s identity crisis and announced an upmarket programming drive to make ‘Channel Filth’ more appealing. This has left C5 management ‘spitting mad’. Has Eyre got what it takes to revamp C5 and rebrand it in the publi
Some of the UK’s largest charities, including the NSPCC and the RSPCA, have signed up for a new gift voucher scheme. The initiative, called Donate As You Spend, has been launched by Charity Gift Vouchers Marketing (CGVM). The vouchers, which come in £5 and £10 denominations, will initially be available direct from CGVM, but the […]
The electoral roll will cease to be the ultimate marketing list, as voters exercise their right to privacy. Geographical information systems are in pole position to take its place
Voluntary Services Overseas (VSO), the charitable organisation that places British volunteers on projects in poorer countries, is reviewing its &£1m advertising business. Incumbent on the account is Burkitt DDB. The review follows Court Burkitt’s merger with Griffin Bacal in June, after the agency sold out to Omnicom. The review, called by VSO’s director of communications […]
Not for the first time, the Channel 5 content issue is proving more intriguing off-screen than on. The plot in the current saga involves an abortive boardroom coup masquerading as a crusade against smut. The cast features a number of big names – Richard Eyre, Lord Hollick, David Elstein and Jim Hytner among them. Even […]
Drivers queuing for petrol dominated coverage of the fuel crisis. But the real problem is how the oil price affects hauliers, farmers and oil companies
Boss Woman targeted at boss womenA few of you lucky ‘leading female executives’ could be excused for having a ‘Diet Cola’ moment sometime in the not so distant.
Virgin Megastores has agreed a one-year deal with MTV Networks UK to sponsor the show’s new Albums of the Week strand on its pop chart show, Hitlist UK. The &£250,000 deal is MTV’s first cross-channel sponsorship – the three minute strand will run on the hour-long show every week but also as a stand-alone feature […]