Month: October 2000

Marketing chief joins top exodus from Tussaud’s

Marketing Week

Tussaud’s Group, Britain’s largest private leisure attraction group, is seeking a new marketing director following the resignation of Jill Britton who is leaving the company without a job to go to. Britton’s resignation follows that of chairman and chief executive Mike Jolly, who is stepping down to take a job as non-executive director of the […]

Optimedia gains £100m H-P task

Marketing Week

Computer giant Hewlett-Packard is shifting its global media account, worth between $150m and $200m (£100m-£140m), from Zenith Media to sister Publicis shop Optimedia. The decision follows Publicis’ acquisition of Saatchi & Saatchi. The two creative agencies and client agreed media buying and planning should be moved into one agency. Zenith was co-owned by Saatchi. The […]

Fujitsu Siemens picks UK marketing chief

Marketing Week

PC manufacturer Fujitsu Siemens Computers has appointed its first UK marketing director. Mel Taylor joins the company from data storage company StorageTek, where he was marketing director for the Europe, Middle East and Asia region. Taylor will oversee the 21-strong marketing department, previously overseen by strategy and communications marketing manager Charles Bowes, who will now […]

New initiative from peoplesound.com

Marketing Week

Peoplesound.com, Europe’s leading Internet music download site for unsigned bands, has announced a service for marketers who wish to use music in TV ads and offline and online promotions. “What our research revealed” says Simon Miller, peoplesound business development director, “was that marketers consider music to be a very powerful tool for exciting a large […]

Virgin Drinks marketing head quits

Marketing Week

Virgin Drinks UK managing director Swag Mukerji – who had overall responsibility for marketing – has quit the company without a job to go to as a result of a restructuring of the business. Laurent Deruelle, managing director of Virgin Drinks France, takes over some of his responsibilities as UK country director, while his marketing […]

Ford launches website

Marketing Week

Ford has launched a website – Fordjourney.com – to sell cars direct to consumers who want “haggle-free” prices. Customers buying online through Ford Journey purchase their new Ford car direct from Ford Motor Company Limited. The chosen car is then delivered to the customer’s selected Ford dealer. Ford says the new site will particularly appeal […]

BBC blames itself for stalled Star launch

Marketing Week

BBC Worldwide’s new teen title Star:the celebrity magazine failed to attract advertisers to its debut edition because it left the launch announcement too late, according to its publisher. The title managed to attract some traditional consumer advertisers such as Mars’ Galaxy Caramel and cosmetics brand Maybelline for the 12 pages of ads, but most came […]

Posters stalled in London City

Marketing Week

It was very heartening to read John Shannon’s column on the growth of giant posters in Europe (MW October 5). Particularly, as he points out, the scale and simplicity of the images cuts through the ever-increasing high-tech clutter and makes an immediate impact on passers-by. As the company that produced and installed the Sam Taylor-Wood […]

Banc wins Front Row push

Marketing Week

Front Row, the pay per view film operator owned by NTL and Telewest, has appointed Banc to create a £1.5m campaign to relaunch the service. Banc was appointed without a pitch by Front Row head of marketing Simon Hunt who had worked with the agency when he was marketer at Bell Cable Media. The previous […]

Microsoft starts MSN global drive

Marketing Week

MSN, the leading website brand, is to benefit from the largest worldwide consumer marketing campaign ever undertaken by Microsoft, its owner. The objective of the campaign is to build MSN into a global consumer brand with the recognition, prestige and value of Microsoft’s core brands of Windows and Office. The move comes as Microsoft struggles […]

Right approach brings loyalty

Marketing Week

I read Ian Milner’s comments in the article on students (MW October 5) with great interest and a wry smile on my face. Our company has been running student promotions for a range of blue-chip companies (including Diageo and Heinz) for more than two decades. While it is true that students are extremely promiscuous purchasers, […]