Month: October 2000

Marketing chief joins top exodus from Tussaud’s

Marketing Week

Tussaud’s Group, Britain’s largest private leisure attraction group, is seeking a new marketing director following the resignation of Jill Britton who is leaving the company without a job to go to. Britton’s resignation follows that of chairman and chief executive Mike Jolly, who is stepping down to take a job as non-executive director of the […]

Optimedia gains £100m H-P task

Marketing Week

Computer giant Hewlett-Packard is shifting its global media account, worth between $150m and $200m (£100m-£140m), from Zenith Media to sister Publicis shop Optimedia. The decision follows Publicis’ acquisition of Saatchi & Saatchi. The two creative agencies and client agreed media buying and planning should be moved into one agency. Zenith was co-owned by Saatchi. The […]

Digest

Marketing Week

The Newspaper Society has formed a working group, sourced from the industry, to find a more accurate and comprehensive way of measuring the total readership of regional newspapers. The group aims to produce a summary of its findings and recommendations in early spring 2001.

Fujitsu Siemens picks UK marketing chief

Marketing Week

PC manufacturer Fujitsu Siemens Computers has appointed its first UK marketing director. Mel Taylor joins the company from data storage company StorageTek, where he was marketing director for the Europe, Middle East and Asia region. Taylor will oversee the 21-strong marketing department, previously overseen by strategy and communications marketing manager Charles Bowes, who will now […]

New initiative from peoplesound.com

Marketing Week

Peoplesound.com, Europe’s leading Internet music download site for unsigned bands, has announced a service for marketers who wish to use music in TV ads and offline and online promotions. “What our research revealed” says Simon Miller, peoplesound business development director, “was that marketers consider music to be a very powerful tool for exciting a large […]

Digest

Marketing Week

C5 says it had its most successful Sunday night viewing to date this week with 3.8 million viewers, a 21 per cent share, watching Mrs Doubtfire. After a poor Monday last week, the channel’s average peaktime share recovered to 5.9 per cent.

Virgin Drinks marketing head quits

Marketing Week

Virgin Drinks UK managing director Swag Mukerji – who had overall responsibility for marketing – has quit the company without a job to go to as a result of a restructuring of the business. Laurent Deruelle, managing director of Virgin Drinks France, takes over some of his responsibilities as UK country director, while his marketing […]

Digest

Marketing Week

British Gas is to launch a ‘Don’t Just Talk Green’ educational campaign, next week, to help children learn about energy efficiency. Schools wanting to take part in the initiative can register online at www.think-energy.com.

Digest

Marketing Week

Target Direct Marketing has beaten three agencies to win the Alzheimer’s Society direct marketing business. Target will focus on the development of the charity’s cold recruitment campaign and will explore new media opportunities.

Ford launches website

Marketing Week

Ford has launched a website – Fordjourney.com – to sell cars direct to consumers who want “haggle-free” prices. Customers buying online through Ford Journey purchase their new Ford car direct from Ford Motor Company Limited. The chosen car is then delivered to the customer’s selected Ford dealer. Ford says the new site will particularly appeal […]

BBC blames itself for stalled Star launch

Marketing Week

BBC Worldwide’s new teen title Star:the celebrity magazine failed to attract advertisers to its debut edition because it left the launch announcement too late, according to its publisher. The title managed to attract some traditional consumer advertisers such as Mars’ Galaxy Caramel and cosmetics brand Maybelline for the 12 pages of ads, but most came […]

Digest

Marketing Week

Uproar.co.uk, which offers the chance to win £1m a day on its lottery site, has appointed Sean Ellis as vice-president of Europe with responsibility for marketing.

Digest

Marketing Week

ONdigital has appointed marketing manager Nick O’Connor as head of trade marketing.

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