Month: October 2000

Fujitsu Siemens picks UK marketing chief

PC manufacturer Fujitsu Siemens Computers has appointed its first UK marketing director. Mel Taylor joins the company from data storage company StorageTek, where he was marketing director for the Europe, Middle East and Asia region. Taylor will oversee the 21-strong marketing department, previously overseen by strategy and communications marketing manager Charles Bowes, who will now […]

New initiative from, Europe’s leading Internet music download site for unsigned bands, has announced a service for marketers who wish to use music in TV ads and offline and online promotions. “What our research revealed” says Simon Miller, peoplesound business development director, “was that marketers consider music to be a very powerful tool for exciting a large […]


C5 says it had its most successful Sunday night viewing to date this week with 3.8 million viewers, a 21 per cent share, watching Mrs Doubtfire. After a poor Monday last week, the channel’s average peaktime share recovered to 5.9 per cent.

Virgin Drinks marketing head quits

Virgin Drinks UK managing director Swag Mukerji – who had overall responsibility for marketing – has quit the company without a job to go to as a result of a restructuring of the business. Laurent Deruelle, managing director of Virgin Drinks France, takes over some of his responsibilities as UK country director, while his marketing […]


British Gas is to launch a ‘Don’t Just Talk Green’ educational campaign, next week, to help children learn about energy efficiency. Schools wanting to take part in the initiative can register online at

Keep taking the medication

Chemists’ shelves are bulging with pain relief products, all varying in strength and price. But what makes one brand more popular than another?


Clockwork Orange, the supplier of fuel additive Fuel Cat, has given the Director General of Fair Trading written assurances it will stop producing misleading ads. The company was unable to prove claims that its product could save fuel, reduce exhaust pollution and enable unleaded fuel to be used in leaded fuel cars.

Communication breakdown

It appears from your letters column of October 12 that one Norman Clark from France is having trouble communicating with us here in Richmond. We stand accused, he says, of ignoring his e-mails, letters and “other forms of communication”. Our records show that during our seven years of business we have had contact with just […]

Clickmusic to launch magazine with Virgin, the Internet search engine for music, is to launch a consumer magazine in a deal with Virgin Megastores. The debut issue of the quarterly title, Clickmusic – a Pocket Guide to Music Online, will be distributed through Virgin in the first week of November. Half a million copies of the magazine will be printed […]

Gillette unveils major global product launch

Gillette Group is to launch a new women’s razor which will be backed by a global marketing push similar in scale to the &£625m launch of its men’s Mach 3 product. Gillette claims the product, which is being unveiled on November 2, will be its biggest launch since Mach 3. The men’s razor was launched […]


The Newspaper Society has formed a working group, sourced from the industry, to find a more accurate and comprehensive way of measuring the total readership of regional newspapers. The group aims to produce a summary of its findings and recommendations in early spring 2001.

Optimedia gains £100m H-P task

Computer giant Hewlett-Packard is shifting its global media account, worth between $150m and $200m (£100m-£140m), from Zenith Media to sister Publicis shop Optimedia. The decision follows Publicis’ acquisition of Saatchi & Saatchi. The two creative agencies and client agreed media buying and planning should be moved into one agency. Zenith was co-owned by Saatchi. The […]

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